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Find your niche in the city's best boutiques

March 20, 2025

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The London Standard

London has long acted as a breeding ground for the most exciting independent boutiques in the world. At the Design Museum's recent Outlaws exhibition, which looked back at the 1980s fashion scene, the central space was built to look like the old Kensington Market; each stand was dedicated to one of the many indie designers and multi-brand outlets that used to attract fanatics from across the globe — from Hyper Hyper to Pineal Eye. That spirit can still be felt across the capital, if you know where to look. In the interests of stopping every high street space becoming an unaffordable gym, they are all well worth supporting. Here’s our pick of the best.

Find your niche in the city's best boutiques

282 PORTOBELLO

For: Exceptional men’s vintage tailoring This Notting Hill treasure trove is a favourite among locals, including poet Sonny Hall. The rails are packed with tailoring spanning the 20th century, from 1970s peaked lapel velvet jackets to country tweeds. Expect owner Claudia Vispi to be on hand with a warm welcome, unmatched advice and a pole to bring down blazers from the ceiling. Find it: 282 Portobello Road, W10

GOODHOOD

For: East London cool

The warehouse-esque interior of this east London institution is packed full of everything that would catch your eye in the garden of The Spurstowe Arms. Founded in 2007 by Kyle Stewart and Jo Sindle, it caters to “skaters, sneakerheads, Scandi-style fanatics” — as well as anyone after the latest Wales Bonner adidas shoe. The Hanbury Street location opened last year and also offers Danish homeware and Nothing tech.

Find it: 15 Hanbury Street, E1

FOUND AND VISION

For: The very best high fashion vintage Hands down one of London's greatest vintage shops, Found and Vision — co-established by stylist Karen Clarkson in 2012 — is a must-visit for lovers of designer labels as well as those simply looking for unique pieces to stand out from the crowd. Georgia May Jagger is a fan.

Find it: 318 Portobello Road, W10

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