World Tourism Day 2025: Sri Lanka Tourism Expo showcases youth, sustainability, and global leadership

Sri Lanka is set to celebrate World Tourism Day 2025 with one of the most ambitious and wide-ranging series of events the industry has seen in recent years.

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SL's youth taking part in tourism-linked programs with great joy.

Organized under the global UNWTO theme of "Tourism and Sustainable Transformation," the programme reflects the country's determination to place its youth, SMEs, and academic excellence at the centre of tourism's future. From competitions in the provinces to international conferences at BMICH, this year's Expo marks not just a celebration but a reimagining of Sri Lanka's role in global tourism.

The initiative is jointly organized by the Ministry of Tourism, the Sri Lanka Institute of Tourism & Hotel Management (SLITHM), the Sri Lanka Tourism Development Authority (SLTDA), the Tourist Hotels Association of Sri Lanka (THASL), and the Sri Lanka Association of Inbound Tour Operators (SLAITO), alongside the Alumni Association of Tourism Economics & Hospitality Management (AATEHM) and the Sustainable Tourism Unit of the University of Colombo. The collaboration itself is a reflection of the multi-stakeholder approach Sri Lanka is adopting to build resilience, promote innovation, and prepare the next generation of tourism leaders.

Building on a Strong Legacy