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The moving wheels of history offered a DeepSeek lesson

January 29, 2025

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The Independent

There were car manufacturers before Henry Ford came up with the Model T.

- CHRIS BLACKHURST

The moving wheels of history offered a DeepSeek lesson

The past teaches us that – but then how many of today’s tech titans pay any regard to yesteryear?

Look at what occurred on Monday with Nvidia. There was the US chipmaker, seemingly impervious to anything, the world’s most valuable company, and along comes Chinese start-up DeepSeek with news it can undercut the market in AI technology – and Nvidia crashes. The shares that rose 171 per cent in 2024 and 239 per cent in 2023, to help produce a corporation worth $3.45 trillion (£2.8 trillion), collapsed. They were off a historic 17 per cent, wiping $589bn off its market capitalisation.

Nvidia makes chips for graphic processing units, or GPUs, used to develop and deploy AI software such as OpenAI’s ChatGPT. It holds the strongest position in the burgeoning industry. Nothing could touch it. Or at least that appeared to be the case until DeepSeek said it could do similar for less.

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