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I was wrong about my new pub venture, says Clarkson

December 23, 2024

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The Independent

Jeremy Clarkson has admitted he was wrong” about his new pub after being warned how difficult it currently is to make money in the hospitality industry.

- GREG EVANS

I was wrong about my new pub venture, says Clarkson

The former Top Gear and Grand Tour host opened The Farmer’s Dog in August, paying less than £1m for the property formerly known as The Windmill, in Asthall, near Burford in Oxfordshire.

The popular reception the pub received echoed the success of Clarkson’s Diddly Squat farm shop, which attracts tourists from across the country due to its prominence in his Amazon series Clarkson’s Farm. However, in an article for The Times, the 64year-old shared some of the experiences he has had just a few months after opening the venue.

Clarkson claims that despite being warned about the high number of pub closures in the UK, how hard it would be to make money by having only a British food menu and finding staff postBrexit, he believed “it’d all be fine”.

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