BUY NOW PANIC LATER

From tech to takeaways, if you don't have to pay it all now, why not splash out? Ellie Muir looks at the payment service Klarna and how it has enticed her and millions of others

- Ellie Muir

You will have seen its baby pink logo, placed seductively at the bottom of the checkout window. Today it's ubiquitous, lurking on practically every online shop, from Amazon and Asos to Deliveroo and John Lewis. I avoided clicking it for a while, then eventually gave in: this is Klarna, one of the many buy now, pay later (BNPL) services that allow you to split payments for everyday items into three, zero-interest instalments, or pay within 30 days. Sounds like a perfect way to create some financial flexibility, right? That’s until you get completely hooked.

It began when I needed a dress for a special occasion, but couldn’t afford one until payday. So I opted to actually pay for it 30 days after purchase. I was amazed by how easy it was. I didn’t have to jump through any major hoops to obtain the credit from Klarna, or fill out any lengthy forms. But then I got trigger-happy.

Gym trainers, a pair of headphones, a cute winter cardi – you name it, I’ve probably Klarna’d it. Just last week I decided to buy a ticket for a European music festival in nine separate instalments. I’ve somehow become allergic to paying for anything outright. But, when it’s time to pay up, I continually find myself struggling to balance my multiple payment deadlines. I’ve been living beyond my means and I know I’m in a dangerous cycle. But why has this kind of payment culture become so normalised?