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Wild deodorant co-founders set for £100m payday after sale
April 02, 2025
|The Guardian
A pair of UK entrepreneurs selling refillable deodorants and manuka honey lip balms made from natural ingredients have landed a near-£100m payday from the sale of their brand to Unilever, the global consumer goods group.
Wild Cosmetics, founded six years ago by childhood friends Freddy Ward and Charlie Bowes-Lyon, has been bought by Unilever, the maker of a host of brands including Marmite, Dove soap, and Axe, Lynx and Sure deodorants.
After first approaching the pair six months ago, Unilever has acquired their upmarket brand - which specialises in "refillable, natural, body care" - as it seeks to shift its portfolio towards premium and high-growth brands.
هذه القصة من طبعة April 02, 2025 من The Guardian.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من The Guardian
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