Reform's feelgood man

Party insider switches from warm-up act to centre stage

- Peter Walker

With his daytime TV teeth and perma-tan, David Bull is one of the UK politicians to resemble the slightly unnerving Donald Trump acolytes who populate Fox News in the US. But rather than being an unyielding zealot, as the new chair of Reform UK he appears a safe choice.

Bull, who was unveiled in his role yesterday by the party leader, Nigel Farage, is very much a politician. He was briefly on the Conservatives' "A list" of candidates under David Cameron before shifting allegiances, and was a Brexit party MEP, as well as a Westminster candidate for both the Brexit party and Reform.

However, as someone who has spent the bulk of his career as a do-anything TV presenter, Bull will be expected to build on his existing position as what might be called the party's feelgood man, its liaison with members.

Anyone who has attended a recent Reform rally or conference will have seen Bull in his now-traditional role as the warm-up act, touring the venue with a camera and lights in tow, chatting easily to audience members before Farage takes to the stage.