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Never mind winning power, even moderate success at the polls could have an impact

July 25, 2025

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The Guardian

New parties have a patchy record in British politics.

- Peter Walker

Change UK launched amid much fanfare in the spring of 2019 and disbanded by the end of the year. So can Jeremy Corbyn fare any better?

In part it depends on the question you ask. The as-yet-unnamed party formally announced by Corbyn and fellow ex-Labour MP Zarah Sultana yesterday has one major advantage: the former Labour leader's strong public profile. According to a rolling YouGov poll, Corbyn is known by 98% of voters, more even than Keir Starmer or Nigel Farage.

"Everyone knows who Jeremy Corbyn is. Everyone knows what he stands for. And with any new party that is three-quarters of the battle," said Robert Ford, a professor of political science at the University of Manchester.

"A lot of people don't like what he stands for, but that doesn't matter because he's not aiming for everyone," he added.

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