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Huge scale of fans' exposure to football gambling ads revealed
September 19, 2023
|The Guardian
Football fans were bombarded with 11,000 gambling messages during the opening weekend of the latest Premier League season, according to a study that warns of "overwhelming and inescapable" betting imagery in the game.
Clubs in the top flight agreed earlier this year to ban gambling businesses from sponsoring the front of players' shirts from 2025, but the new research - which analysed social media posts alongside hours of TV and radio - cast doubt on the potential effect of that measure, given the saturation of football with other gambling messages.
The report, commissioned by 5 News from the Bristol Hub for Gambling Harms Research, raises several key concerns including: the sheer volume of gambling messages; social media content not clearly labelled as advertising, and insufficient safer gambling messaging.
Across six live matches broadcast on TV over the season's opening weekend, 11-14 August, viewers were shown 6,966 gambling messages, including logos on shirts, pitchside hoardings and commercial breaks. Of those, only a fifth were accompanied by a message supporting safer gambling, according to the study.
هذه القصة من طبعة September 19, 2023 من The Guardian.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من The Guardian
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