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AI to slash web traffic to news sites over next three years, report finds
January 12, 2026
|The Guardian
Media companies expect web traffic to their sites from online searches to plummet over the next three years, as Al summaries and chatbots change the way consumers use the internet.
An overwhelming majority are also planning to encourage their journalists to behave more like YouTube and TikTok content creators this year, as short-form video and audio content continues to boom.
The findings are drawn from a new report from the Reuters Institute for the Study of Journalism, which included the views of 280 media leaders from 51 countries. It found media executives fear search engine referrals will fall by 43% over three years.
هذه القصة من طبعة January 12, 2026 من The Guardian.
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