CS DISCUSSES PLANS WITH STAKEHOLDERS TO BOOST TOURISM IN JAMMU

In a significant move towards revitalising tourism in Jammu division, the Department of Tourism today presented a detailed roadmap to the Chief Secretary, Atal Dulloo, regarding promotion of tourism across the region, during an exclusive meeting held here in this regard.

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Besides Commissioner Secretary, Tourism, Secretary, PWDD and Divisional Commissioner, Jammu, the meeting was attended by CEO, Shri Mata Vaishno Devi Shrine Board, Deputy Commissioners Jammu, Reasi and Udhampur and other concerned officers of the department. In addition, the meeting was also attended by the major tourism and travel operators including hoteliers and traders. Dulloo impressed on the department to redouble efforts towards vigorous promotion and publicity of the tourism circuits. He enjoined upon them to be proactive across all the social media platforms, using the services of influencers there to reach out to the masses, stressed for starting rafting at some of the places across the region, taking utmost care of the safety parameters. He also asked for roping in the professionals in this tourism trade activity to train the youth. The Chief Secretary asked the department to frame the homestay policy as soon as possible with other guidelines for registration of BnB enterprises. He also directed for pursuing the loan product for development of Home-stays in the region as per the past directions. On the occasion, Commissioner Secretary, Tourism, Yasha Mudga