Some Phl companies not ready to adopt AI

Some Philippine companies are not ready to adopt artificial intelligence (AI) due to insufficient data and infrastructure needed to unlock the value of their investments, according to global consulting company Kearney.

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“The one thing that I have noticed, and it’s true for companies here in the Philippines and also around the region, is that many companies are not quite ready to adopt and to monetize AI,” Marco de la Rosa, senior partner and Philippines country head at Kearney, told BusinessWorld in a recent interview.

“The challenge that we often find in these types of technology is that everybody wants it, but not many are able to get the value out of it,” he said.

When investing in AI, companies must have the proper foundations to ensure that they are able to generate value, Mr. De la Rosa said, citing the need to identify use cases.

“I’m not saying it’s impossible, what I’m saying is that it will require very significant and focused investment. I would even suggest to maybe not think about AI investments as industry wide. But within AI, are there specific use cases or capabilities that we want to focus on?” Mr. De la Rosa said.

“Because when you’re playing from behind, we cannot spread our investments across a very wide base and hope to catch up,” he added.

Having good data is one of the key foundations in AI adoption, he noted.