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GMA Network Launches 'Be Juan Tama' Advocacy Campaign
August 28, 2025
|The Freeman
As part of its 75th anniversary, GMA Network, through its Entertainment Group's infotainment and talk shows, launches "Be Juan Tama"—an advocacy campaign that encourages viewers to "Be Juan Tama" and choose content that fosters mental, emotional, and social growth.
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The campaign was made official during a partnership launch and memorandum of agreement (MOA) signing held today, August 26, at the GMA Network Center in Quezon City.
Three of GMA's most beloved infotainment and talk shows - Fast Talk with Boy Abunda, i-Bilib, and Amazing Earth and their respective hosts, Asia's King of Talk Boy Abunda, Chris Tiu, and Kapuso Primetime King Dingdong Dantes, team up to promote the value of learning, meaningful conversations, and discovery for the Filipino viewers.
Joining GMA Network in the campaign were Anak TV Foundation, National Council for Children's Television, World Wide Fund for Nature Philippines (WWF-PH), Office of Civil Defense, Philippine Entertainment Portal (PEP), and Philippine Women's University.
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