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ASEAN recognizes 27 Filipino tourism ventures

February 01, 2026

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The Freeman

The Philippine tourism industry took center stage after 27 Filipino tourism-related establishments and local government units (LGUs) were recognized at the ASEAN Tourism Standards Awards held on Friday, January 30, in Cebu City.

- Mitchelle L. Palaubsanon/IHM

The awards, spanning six tourism categories, are a flagship component of the annual ASEAN Tourism Forum (ATF), honoring excellence in sustainability, urban management, and events infrastructure across Southeast Asia.

Department of Tourism (DOT) Secretary Christina Garcia Frasco said the recognitions celebrate the collective efforts of industry leaders, service providers, and stakeholders who continue to elevate ASEAN tourism through consistent and responsible practices.

“Each recognition reflects commitment sustained over time, standards honored consistently, decisions guided responsibly, and service delivered with consistent excellence. Through your work, confidence in ASEAN tourism grows stronger, and the reputation of our region continues to rise,” Secretary Frasco said in her congratulatory message.

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