India Women set for new financial high

Putting in the hard yards on field brought them the long-awaited World Cup trophy and now it's time for India's path-breaking women cricketers to rake in the moolah as their brand valuation goes through the roof.

- PTI

Top performers like Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues can expect their market value to go up by over 50 per cent, which would translate into endorsement deals of over one crore individually, according to the management firms handling them.

And the brands lining up to make them the face of their campaigns could range from automobile companies to banks to FMCGs alongside the expected deals with athleisure, lifestyle, beauty and personal care and education corporations.