The Boldest Campaigns Driving Impact

MMA has revealed campaigns that make the SMARTIES cut stand to impact global benchmarks and certifications — from WARC 100 & Business Impact Index to Kantar & RECMA — with India’s most powerful marketer-only jury leading the way.

- MMA India

After an intensive jury process, 184 entries have been shortlisted for the 14th edition of SMARTIES India. This year’s shortlist reflects the evolving face of marketing in India, capturing breakthrough work across categories and setting the stage for the country’s most prestigious celebration of marketing effectiveness.

MMA India Jury Chair & board member Nikhil Sharma, Managing Director, Perfetti Van Melle India, spoke about how today’s marketers are continuing to inspire by pushing boundaries with creativity, technology and purpose. “As Jury Chair, it was quite a challenge — a good one though — to firstly select the top few from nominations, and then to align with the jury team who themselves felt very strongly about their shortlist of some fabulous campaign entries.”