Govt working on five-year action plan, country specific strategies: Union tourism secretary

The Ministry of Tourism is developing a “five-year action plan” for 2026-30 to be jointly implemented with other key stakeholders, as the government seeks to “overhaul” the ‘Incredible India’ brand to enrich the experience of both domestic and foreign tourists.

- NT Correspondent

Union Tourism Secretary V Vidyavathi made a presentation on the roadmap envisioned for her ministry at a national conference here on Friday. She said that the ministry is also working on “country-specific strategies” to draw foreign travellers, and underlined that “we cannot have a one-size-fits-all approach”.

In her presentation, titled ‘Tourism Together’, made to a gathering of representatives from leading hotels, hospitality giants, and tourism business stakeholders, she emphasised that her ministry's role is to “catalyse” and “converge”, and urged the industry to be a “co-partner in every effort”.

To make the country a global travel destination, India has set an ambitious target of a USD 3 trillion tourism economy by 2047.