Same name, new game

From analogue icon to digital disruptor, the Tata Sierra is back. We experience it first-hand in Chandigarh

- Anvay Mahajan

For the past decade, the Hyundai Creta has maintained its dominance in the midsize sport utility vehicle (SUV) segment, mainly between the Rs 10-20 lakh price range. Major manufacturers, including Maruti Suzuki, Honda, Škoda, Volkswagen, and Kia, have endeavored to challenge the Creta with their respective offerings.

Surprisingly, Tata Motors previously lacked a product in this particular segment. While the Tata Harrier could be considered, it typically competes in a higher segment, alongside the Jeep Compass. Consequently, Tata Motors has strategically opted to reintroduce a nameplate that historically defined the SUV segment in India two to three decades ago: the Sierra.