Haute swag

Maybach Icons of Luxury collaboration with Badshah proves the Indian luxury market is on top of everyone's mind

- Sayoni Bhaduri

German luxury house, Maybach Icons of Luxury, in a move to capture the burgeoning Indian luxury market, has for the first time, partnered with an Indian pop culture celebrity, Badshah. The collaboration features a limited-edition eyewear collection with new artistic perspective to two of Maybach Eyewear's most iconic silhouettes, The Artist III and The King III, fusing the brand's signature sophistication with Badshah's unmistakable creative language.

"He isn't just a celebrity face; he's someone who understands design, aesthetics, and storytelling. His personality, confidence, and creative instincts align seamlessly with the values of the brand. This collaboration brings two worlds together: the legacy of Maybach and the contemporary cultural impact of Badshah," explains Ronak Sheth, Director, Eternity Lifestyles, the company responsible for bringing the German luxury brand to India.