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FAAD Capital's Aditya Arora and BaatCheet Media's Surya Pasricha Launch Their Debut Book, 'Startups of Bharat'

May 30, 2025

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The Daily Guardian

Surya Pasricha, founder of BaatCheet Media, grew up in army cantonments across Bharat, instilling in him adaptability, empathy, and a passion for storytelling.

FAAD Capital's Aditya Arora and BaatCheet Media's Surya Pasricha Launch Their Debut Book, 'Startups of Bharat'

Aditya Arora, CEO of FAAD Capital, and Surya Pasricha, Founder of BaatCheet Media, have co-authored and announced the launch of their debut book titled 'Startups of Bharat,' a practical, story-led book that explores the journeys of 15 Indian million-dollar founders under the age of 30. The book promises to fill a crucial knowledge gap for young, first-time founders seeking a clear, relatable roadmap to launching and scaling their ventures.

'Startups of Bharat' dives deep into the journeys of entrepreneurs from companies like Physics Wallah, BharatPe, Boult, Chai Sutta Bar, Animall, and more. Unlike traditional business books that are often overly technical or skewed towards seasoned professionals, this book adopts a friendly, story-driven approach that feels like learning from a college senior. It's a startup simulator in print, featuring practical insights, step-by-step frameworks, and end-of-chapter exercises designed to turn passive reading into real-world action.

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