Experts urge industry to invest in consent, embed data protection

The industry must now prioritise investments in consent, embedding data protection as a core element of digital operations rather than treating it as an expense, said experts in reaction to the government's notification of the Digital Personal Data Protection Act, a move seen as a decisive shift toward a “Trust Economy.”

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According to industry executives and legal experts, the law signals the end of unchecked bulk collection of personal data and ushers in an era where precision, accountability and user rights are central to every digital interaction.

They noted that for citizens, the framework introduces a transformed digital reality--one where individuals gain the power to correct, erase and meaningfully control their personal information.