Winter-proof foundation

BEAUTY: YOUR SUMMER ROUTINE JUST WON'T CUT IT

- Thami Kwazi

When temperatures dip and dry air settles in, your summer makeup routine just won't cut it. Winter calls for a more nourishing, protective approach to foundation. We caught up with beauty entrepreneur and makeup artist Nomsa Madida, owner of SASA Cosmetics, to share her expert tips on adjusting your foundation for long wear, hydration and a radiant cold-weather glow.

Why you need to switch up your foundation in winter

During winter, the skin loses moisture faster due to cold winds, dry indoor heating and less natural oil production. A foundation that once looked fresh in summer may now flake, crack, or vanish by midday.

"In colder months, skin becomes more fragile and dehydrated," says Madida.

"This impacts how your foundation wears, especially if your base routine isn't adjusted."

To beat the seasonal beauty blues, a skin-first approach is essential for hydration, protection and smart product layering.

Step 1: Hydrate and prime like a pro

Your winter makeup routine should always start with a deeply hydrating skincare base. A moisturiser that's rich yet non-greasy is key to preventing flaking and improving foundation adherence.

"Always begin with a moisturiser that contains ceramides or hyaluronic acid," says Madida.