Stars Fall Victim to AI Scams

South Korean actor Simon Lee was stunned when he saw his likeness at times as a gynaecologist or a surgeon - being used to promote questionable health cures on TikTok and Instagram.

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Paris - South Korean actor Simon Lee was stunned when he saw his likeness at times as a gynaecologist or a surgeon - being used to promote questionable health cures on TikTok and Instagram.

He is one of scores of people who have licensed their image to AI marketing companies, and then ended up with the unpleasant surprise of seeing themselves feature in deepfakes, dubious adverts or even political propaganda.

"If it was a nice advertisement, it would've been fine to me. But, obviously, it is such a scam," he said, adding that the terms of his contract prevented him from getting the videos removed.