Keeping Goals in Sight

FOCUSED: HE'S IN THE BUSINESS OF HELPING THOSE WITH EYE PROBLEMS

- Brian Sokutu

What kind of a man would accept a job placing him on an 11-hour flight and 12,777km away from his family? That man is Zeiss South Africa MD Zeyfi Ceyhan.

His work commitments have seen him being able to travel from Johannesburg to the company's German-based international headquarters only for a few days of attending to business meetings.

This is when he gets an opportunity to sparingly spend "quality time" with his wife and children.

The reality of work demands and pressure is what Ceyhan's family has become accustomed to.

The South African subsidiary is responsible for all direct-to-market affairs of the Zeiss Group in the sub-Saharan Africa region, with SA focusing on medical technology, microscopy for medicine, research and industry, industrial quality solutions and consumer business.

From Zeiss, consumers procure spectacles, binoculars, spotting scopes, sports optics and lenses for film and photography.

The company's major focus is on ophthalmology.

"We are a market leader in ophthalmology technology, diagnostics and solutions for conditions such as cataracts," Ceyhan says.