Gen Z rewrites bucket lists with ethics and immediacy

Gen Z has changed life’s check box forever.

- Hein Kaiser

Bucket lists used to be blueprints for retirement or empty nesters who wanted to go and cruise the world or renovate their homes in their sunset years.

It was a list of ideals that Generation X and predecessors have that confined them to life's waiting room, waiting for “the day”. The right time and place to have some curated adventure. It’s all turned on its head with Gen Z.

Travel reigns supreme but, differently. It's about swapping a visit to the pyramids for a night tenting on the ice watching the northern lights.

Getting a promotion now means less than going to a mental health workshop in the middle of nowhere.