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TATA GROUP SECURES FIVE-YEAR IPL TITLE SPONSORSHIP
January 21, 2024
|The Business Guardian
Indian conglomerate Tata Group has secured the title sponsorship of the Indian Premier League (IPL) for 2024-28, setting a “record-breaking” deal at $300 million, as announced by the league organizers on Saturday.
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The IPL, renowned for celebrity franchise owners and featuring top international cricket players, has evolved into the world’s wealthiest T20 tournament with an estimated brand value of $8.4 billion.
هذه القصة من طبعة January 21, 2024 من The Business Guardian.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من The Business Guardian
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