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Sportcell 2024: A Stellar Year in Review

December 26, 2024

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The Business Guardian

Under the visionary leadership of Sarthak Shah and Jitendra Singh, Sportcell experienced a transformative year in 2024, setting new benchmarks in the sports and sponsorship industry.

- TBG NETWORK

Focused on innovation, strategic partnerships, and global expansion, the agency emerged as a trailblazer, driving growth and impact across diverse markets and sectors.

Redefining Sports Sponsorship One of Sportcell's most remarkable achievements this year was partnering with the Saudi Cricket Federation as their Silver Sponsors. This collaboration showcased Sportcell's commitment to fostering cricket in emerging markets and solidified its reputation as a leader in the global sports ecosystem.

A Trusted Name in Consulting Sportcell has become synonymous with expertise in sports consulting. In 2024, the agency successfully helped brands navigate the complex sports landscape, identifying the right assets and structuring long-term partnerships. These efforts resulted in significant growth for their partners, with a retention rate exceeding 90%.

With more than 15 active endorsement deals, Sportcell reinforced its position as a trusted advisor to brands seeking sustainable success in sports sponsorship.

المزيد من القصص من The Business Guardian

The Business Guardian

Govt okays Rs 305-crore Tex-RAMPS scheme to boost R&D in textiles sector

The Government of India has approved a new central sector scheme, \"Textiles Focused Research, Assessment, Monitoring, Planning and Startup' (Tex-RAMPS), aimed at boosting research, innovation and competitiveness in the country's textiles sector.

time to read

1 min

November 28, 2025

The Business Guardian

The Business Guardian

India's economy on strong footing as GST cuts boost demand, Inflation hits record low

India's macroeconomic outlook remains firmly positive, with easing inflation, strengthening domestic demand and improving policy transmission placing the economy on a stable growth path, noted the Monthly Economic Review for October released on Thursday, by the Department of Economic Affairs, Ministry of Finance.

time to read

2 mins

November 28, 2025

The Business Guardian

The Business Guardian

HOW DEEPFAKES ARE CREATING NEW RISKS FOR WOMEN IN INDIA

With the rise in the usage of digital media by Indians, a new challenge has arisen in the form of synthetic and manipulated media, particularly deepfakes.

time to read

4 mins

November 28, 2025

The Business Guardian

RURAL DEMAND LIFTS MICROFINANCE SECTOR AS LENDERS SEE SIGNS OF STABILITY

New Delhi: India's microfinance industry is witnessing a renewed upswing, supported by rising rural demand, improved repayment behaviour and early signs of asset quality stabilisation, according to experts and lenders.

time to read

1 mins

November 28, 2025

The Business Guardian

Tesla opens first all-in-one Centre in Gurugram

Tesla India announces the opening of its first Tesla Centre in Gurugram on Thursday, marking a major step in its plan to expand electric mobility in the country.

time to read

1 mins

November 28, 2025

The Business Guardian

NEW TELECOM CYBERSECURITY RULES IN FORCE: DOT

The ministry clarified through a press release that a subsequent inadvertent re-publication of the rules does not affect the validity of the original amendments.

time to read

2 mins

November 28, 2025

The Business Guardian

The Business Guardian

NetBanking 2.0 aims to make online payments easier, safer: NPCI Bharat BillPay MD & CEO

Net banking in India is set to change in a big way with the introduction of a new system designed to make online payments simpler and safer for users.

time to read

1 mins

November 28, 2025

The Business Guardian

The Business Guardian

CBDT launches second NUDGE initiative to boost voluntary compliance on foreign assets

The Central Board of Direct Taxes (CBDT) on Thursday announced the launch of the second phase of its NUDGE initiative aimed at strengthening voluntary compliance in reporting foreign assets and income.

time to read

1 mins

November 28, 2025

The Business Guardian

The Business Guardian

An enchanting evening with veterans and gems of Hindi Poetry

The 53rd Shri Ram Kavi Sammelan returns with a distinguished lineup of veteran poets and celebrated gems of Hindi literature.

time to read

1 min

November 28, 2025

The Business Guardian

Govt approves Rs 305-crore Tex-RAMPS scheme to

The Government of India has approved a new central sector scheme, ‘Textiles Focused Research, Assessment, Monitoring, Planning and Startup’ (Tex-RAMPS), aimed at boosting research, innovation and competitiveness in the country’s textiles sector.

time to read

1 min

November 28, 2025

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