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Notices to non-compliant direct selling entities
December 15, 2024
|The Business Guardian
The Central Consumer Protection Authority (CCPA) has issued notice to 17 companies that were found violating Consumer Protection (Direct Selling) Rules, 2021, the Ministry of Consumer Affairs, Food & Public Distribution said in a release.
The ministry added in the release that currently 13 of these cases are under investigation, while replies from three companies are awaited.
As a part of its commitment to uphold consumer rights, CCPA has intensified its focus on regulating direct selling activities and ensuring compliance with relevant legal framework.
In this regard, the authority carefully examined the websites of these direct selling entities, the ministry added.
Direct selling is a method of marketing, distribution and sale of goods or services directly to consumers, away from fixed retail premises.
This method relies on independent representatives of the entity, known as direct sellers, selling products directly to customers, typically through personal contact, online platforms, or home presentations.
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