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METAVERSE-READY FASHION: WHY BRANDS ARE GOING DIGITAL-FIRST
June 29, 2025
|The Business Guardian
As the lines between physical and digital realms continue to blur, fashion brands are undergoing a radical transformation.
No longer confined to fabric and runways, the industry is stepping boldly into a dynamic, interconnected world driven by AI, AR/VR, gamification, and immersive customer experiences.
Fashion Beyond Fabric: The Rise of Digital-First Brands: In today's digitally saturated landscape, consumers expect more than just a transactional shopping experience. They seek interactivity, personalization, and community engagement, all of which are possible in the metaverse. Fashion is no longer just about what you wear; it's about how you engage with your style in a virtual space.
هذه القصة من طبعة June 29, 2025 من The Business Guardian.
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