Lava and Qubo top customer ratings in Indian smart electronics: Techarc

According to market analysis firm Techarc, domestic smart electronics companies such as Lava and Qubo are earning impressive ratings, putting them in direct competition with global counterparts in terms of brand acceptance.

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The study conducted by the firm assessed the ratings of 25 brands across 35 diverse product categories on e-commerce platforms Amazon and Flipkart in December.

“In our analysis, we found that of the global counterparts of Lava including brands like Realme and Redmi, the average weighted rating of consumers on ecommerce platforms was 4.3. Against this Lava scored 4.2 which is just touching the industry benchmark,” the report said.