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Joy Personal Care unveils new TVC featuring Sanya Malhotra
October 30, 2025
|The Business Guardian
Joy Personal Care, the Indian homegrown personal care brand, under the aegis of RSH Global, launched a refreshed campaign for its iconic Skin Fruits Moisturising Cream, featuring versatile actor Sanya Malhotra.
Known for providing deep moisturisation and a healthy glow, the moisturiser has been a trusted favourite in Indian households for years. Enriched with apple and jojoba oil, it offers 48-hour moisturisation, combats dullness, and leaves skin soft, radiant, and non-sticky making it a timeless skincare essential that continues to resonate with loyal users while appealing to today’s Gen Z consumers seeking both efficacy and authenticity. Admired for her authenticity and relatability, Sanya’s journey mirrors Joy Personal Care's ethos of combining trusted performance with a contemporary twist. Her cross-generational appeal makes her the ideal ambassador for a product that bridges legacy with modern relevanceThe lighthearted TVC brings a playful family scenario to life, giving a modern twist to the traditional ‘bride-seeing’ moment. When the prospective groom’s mother quizzes Sanya about her talents in a typical middle-class home, Sanya surprises everyone by transforming the room into a vibrant influencer shoot. With her parents helping set up a tripod, LED lights,
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