India's Organized Live Events Sector Grows 15% in 2024, Adds Rs 13 Billion in Revenue

Organised live events segment in India expanded by 15 per cent in 2024, generating an estimated incremental Rs 13 billion in revenue, according to a whitepaper report presented during the ongoing WAVES 2025 in Mumbai.

- TBG NETWORK

The whitepaper on India's Live Entertainment Economy, presented by EVENTFAQS MEDIA, added that the 2024-25 period marked a critical turning point, highlighted by the successful return of global icons like Coldplay, who performed sold-out concerts in Ahmedabad and Mumbai.

These shows, among Asia's most attended and technologically sophisticated, illustrated India's readiness to host world-class events, reinforcing its position as a pivotal destination on global touring routes.

The document added that the event tourism has surged dramatically, with nearly half a million fans travelling between cities specifically to attend live music events, signaling the rise of a vibrant music-tourism economy.

Premium ticketing categories such as VIP experiences, curated access zones, and luxury hospitality packages saw a year-on-year growth of over 100 per cent, demonstrating a maturing, experience-focused audience willing to spend significantly on premium event experiences, as per the whitepaper.