VMB: For mobile-savvy audiences

In an era defined by quick scrolls, short videos, and audiences constantly on the move, Viva Communications Inc. is taking storytelling to new heights-literally with the launch of Viva Movie Box (VMB), a vertical video streaming platform designed specifically for mobile-first consumers.

- By NEIL RAMOS

VALERIE Salvador-del Rosario

Timed to mark the company's 44th anniversary, VMB represents the studio's bold step into the future of entertainment.

"The introduction of VMB: Viva Movie Box is a move that acknowledges the shift in content consumption," said Vincent del Rosario, President of Viva Communications, Inc.

"Our strategy ensures that Viva continues to be a central presence in the local streaming sector," he added.

"This launch reflects our consistent, forward-looking approach to the entertainment business, emphasizing synergy and market relevance."