How to subtly announce your new relationship

THE ART OF THE SOFT LAUNCH

- GERRY CUPIDO

SO, YOU'RE OFFICIALLY off the market, but you're not quite ready to blast your new relationship all over social media for everyone to see.

However, you still want to give your friends and followers a little wink and a nod, a few subtle hints that you're no longer single.

Enter the soft launch, the chill, low-key way people are letting the world know that they are dating someone but not sharing who the lucky person is.

What’s a relationship soft launch?

Think of it like a trailer instead of the whole movie.

Instead of a full-blown “Instagram official” post with cheesy captions and perfectly posed pics, a soft launch is all about dropping subtle hints.

It’s letting people slowly piece together the puzzle that you’re no longer flying solo.

We're talking about sneaky stuff like a photo of two coffee cups, but only one hand showing or a dinner picture with two plates when you usually only eat alone.

It’s playful, a little mysterious, and totally on purpose.

The idea is to suggest there’s someone special without slapping their face all over your feed.

Why are couples doing this?