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Skincare basics and beyond

May 04, 2025

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Sunday Mail

With an endless array of skincare products on the market now, we asked the experts how to make sense of it all

Once upon a time, the skincare slogan was “cleanse, tone and moisturise”. Now, shoppers are faced with all manner of serums, essences, lotions, creams, mists and masks in the beauty aisles, making it confusing to know exactly what you really need to be using and how.

To help debunk the skincare shelves, we asked the experts for their skincare essentials and how to add in extras. Plus, we share some tried and tested recommendations from our team...

THE BASICS

Cleanser

"A good cleanser is a must to remove dirt, oil and impurities, ensuring a clean base for your routine," said Dr Ahmed. Find one to suit your skin type and budget. Those with dry skin might like a cream or milky cleanser, while oilier complexions may prefer a gel or foaming formula.

Double cleansing isn't always necessary. "I find it a bit overkill, especially if you have skin issues, as it could potentially upset its microbiome," said dermatology nurse practitioner Emma Coleman.

When to use it: A splash of water may feel enough for your skin in the morning but don't skip a cleanser in the evening.

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