ESSENCE Launches 'WeLoveUs.shop powered by ESSENCE,' a community commerce platform built to answer one of the toughest labor and economic markets in decades

ESSENCE Communications Inc. proudly launched WeLoveUs.shop powered by ESSENCE, a community commerce platform built to support Black women-led and culturally rooted brands with stronger cash flow, consistent visibility, and direct access to consumers during the holiday season and beyond.

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With the debut of a new, curated digital retail destination, featuring a mix of emerging and beloved Black-owned brands across beauty, wellness, home, lifestyle, and gifting - all vetted through ESSENCE's trusted editorial lens - consumers can meet the moment with purchases that directly invest in a founder's dream.

The platform launches at a time when Black women and Black communities are navigating one of the toughest labor markets in decades. Job losses across multiple sectors have been steep, and entrepreneurship has become a primary path toward financial stability. Black women continue to create businesses at some of the highest rates in the country, yet they face limited access to capital, delayed payment cycles, and fewer scalable retail channels. WeLoveUs.shop, powered by ESSENCE, was created to address these barriers directly by providing a reliable structure that enables emerging brands to grow without incurring disproportionate operational strain.

The platform provides biweekly payouts, real-time inventory sync through Shopify Collective, centralized customer service, and a clear 30-35% commission model. This foundation replaces the long delays associated with traditional retail and gives founders the operational room they need to maintain momentum.