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'Truthful energy' the secret to being a magnetic leader

April 19, 2025

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Saturday Star

MAGNETIC leadership is when others. follow you because they are attracted to the power of your example. This is the most powerful way to lead because it's most aligned with how our brains. operate.

- JULIA DIGANGI

People are attracted and connected to you not because you insist on it, but because they choose to be it's a neurological win-win. Magnetic energy is powerful because it strikes the optimal balance between the brain's drive for both dependence and independence. We all know of leaders who magnetise others with their genuine energy for the mission they serve.

When your actions arise from the right energy when you act inspired because you feel inspired or when you act generously because you feel generous relationships are strengthened. Kids listen, employees believe, customers engage and partners trust. Whether you steward people at work, online or at home it's when people choose to follow your lead because they want to that you will know you've built the most powerful relationships of all.

Collective meaning

Here's an example from Miles, a partner in a consulting firm who had success building a team with strong morale while increasing revenue by approximately 1 000% in less than two years. Miles says the main reason. he's had so much success is because he's energised by a collective mission. which binds his team under a bigger vision that belongs to them all.

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