How the super-rich fork out over R200k a night for bespoke yacht trips

AS TRAVEL evolves, the elite are embracing an exciting fusion of five-star hotel comfort and the allure of yachting.

- ALYSSIA BIRJALAL

A new trend has emerged within the luxury sector, where renowned hotel brands now offer bespoke yacht trips that promise to elevate holiday experiences for Ultra High Net Worth Individuals (UHNWIs).

The industry heavyweight Four Seasons has launched its own fleet of yachts, taking guests on unforgettable journeys to breathtaking locales, such as the Galápagos Islands, the Caribbean, the Bahamas, the Mediterranean and the Grand Atlantic.

The Ritz-Carlton Yacht Collection also operates state-of-the-art superyachts that offer unparalleled privacy and comfort.

The Aman Yachts are also joining this race, focusing on eco-friendly luxury trips that promise unforgettable experiences.

“This is not just a trend — it’s a complete change in how high-net-worth travellers explore the world,” said Roxy Robinson, founding director of Roxstar Luxury Travel.