Mysore Pak to Mysore Shri: Jaipur shops rename sweets, cite nationalism; critics call out linguistic ignorance

In the aftermath of Operation Sindoor, several sweet shop owners in Jaipur have begun replacing the word 'Pak' with 'Shri' while referring to traditional Indian sweets, citing nationalist sentiments and customer discomfort.

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Sweets such as Moti Pak, Aam Pak, Gond Pak, and the iconic Mysore Pak—long staples in Jaipur’s confectioneries—are now being rebranded as Moti Shri, Aam Shri, Gond Shri, and Mysore Shri.

The move, which has drawn both support and ridicule on social media, is being seen by some as a symbolic gesture of patriotism to shun any mention of Pakistan - as the use of Pak suggests the hostile neighbour in the imagination of many.

According to shopkeepers, the decision was prompted by repeated customer feedback. "People didn't like hearing 'Pak' anymore. They would associate it—jokingly or seriously—with Pakistan, so we decided to change it,"