يحاول ذهب - حر
Men’s grooming triggers gold rush as investors see growth
November 17, 2025
|Mint New Delhi
The men’s grooming category, long seen as a low-margin afterthought in personal care, is finally showing real momentum, as fast-moving consumer goods (FMCG) majors and investors refocus on a segment once dismissed as too niche to scale.
Just days apart, Godrej Consumer Products Ltd (GCPL) acquired Mumbai-based men's grooming brand Muuchstac in a ₹450-crore deal, while Bombay Shaving Company raised ₹136 crore from new investor Sixth Sense Ventures and former cricketer Rahul Dravid.
Deals in the segment have more than doubled to $85 million so far in 2025, compared to 2023, according to data by Venture Intelligence. Nearly 66 deals have been inked in the past five years, including venture capital (VC) and private equity (PE) investments, as well as acquisitions by large consumer companies.
Firms are now focusing on a few fast-moving and premium products like face wash and trimmers, instead of spreading themselves too thin across categories, betting that rising consumer experimentation will bolster growth.
هذه القصة من طبعة November 17, 2025 من Mint New Delhi.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Mint New Delhi
Mint New Delhi
The names we carry
A nickname isn't just what someone calls you. It's how they see you, and how you learn to see yourself around them
2 mins
January 10, 2026
Mint New Delhi
A walk inside the archives of Tarun Tahiliani
The glass room, filled with swatches and garments, holds the key to the past, present and future of the 30-year-old brand
4 mins
January 10, 2026
Mint New Delhi
Reliance Jio plans mega IPO with a 2.5% float
Reliance Jio Platforms is considering an initial public offering this year that would float 2.5% of the company, people familiar with the matter said, a move that could make it India’s largest-ever IPO worth over $4 billion.
1 min
January 10, 2026
Mint New Delhi
US trade fears rattle markets; Nifty below 26,000
Domestic equities were shaken by the ‘Trump factor’ throughout the week, leaving India the worst-performing major market globally as risk-off sentiment gripped investors.
1 mins
January 10, 2026
Mint New Delhi
‘Dream is to be a one-stop shop for child and mother’
Alia Bhatt and Reliance Retail-backed Ed-A-Mamma has ventured into the kids and baby personal care category, with plans to tap other segments, such as teenage clothing and pet care, the actor-entrepreneur told *Mint* in an interview on Friday.
1 mins
January 10, 2026
Mint New Delhi
Drawing on faith and supernatural forces
Amitav Ghosh's latest novel is a page turner, often veering into a realm of magical occurrences, but stretches the reader's beliefs a bit too far
5 mins
January 10, 2026
Mint New Delhi
A city festival displays the power of shared spaces
The 10-day BLR Hubba, which begins on 16 January, will have 250 events in more than 20 venues in Bengaluru
4 mins
January 10, 2026
Mint New Delhi
Sebi for sweeping clean-up of margin and trading norms
Regulator proposes ₹5 crore net-worth for MTF brokers.
1 mins
January 10, 2026
Mint New Delhi
The world's best bear turns 100
In its centenary year, A.A. Milne's beloved teddy bear, Winnie the Pooh, can teach adults a lesson or two in humility
5 mins
January 10, 2026
Mint New Delhi
Federal Bank unveils Fortuna Wave to appeal to all young, mobile-first clients
Federal Bank's new brand identity, anchored by a refreshed logo called Fortuna Wave, comes at a moment when legacy banks are being forced to rethink how they appear, speak and scale—not because the old has failed, but because the audience has shifted.
3 mins
January 10, 2026
Listen
Translate
Change font size