India's Next 10-Minute Push? On-Demand House Help

Startups racing to dispatch cooks, cleaners, household workers within minutes of booking

- Sakshi Sadashiv

After transforming how India orders groceries and meals, the 10-minute delivery model is now knocking on an unlikely door: on-demand domestic labor. Startups are racing to dispatch cooks, cleaners, and other household workers within minutes of a booking.

Backed by marquee investors, these ventures are betting that urban India's hunger for speed and convenience will extend beyond products to people-powered services.

Snabbit, a Mumbai-based startup, has raised $25.5 million across three rounds in just five months, according to data from Tracxn. Its latest $19 million fundraise was led by Lightspeed. While the company hasn't disclosed its valuation, investor interest is surging—fueled by parallels with quick commerce and a $5 billion home services market expected to quadruple by 2032, according to Zion Market Research.

Urban Company, a larger rival in the home services space, is preparing for an initial public offering (IPO). Gurugram-based Pronto, still in its seed stage, is reportedly courting more capital after a $2 million round led by Bain Capital Ventures.