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BMW nears Merc in India, but their electric routes diverge
October 14, 2025
|Mint New Delhi
While BMW is going for aggressive pricing, Mercedes wants to focus on profitability
BMW's Chennai plant can produce nearly 18,000 cars a year.
German luxury carmaker BMW is closing in on Mercedes-Benz in India’s luxury car market, but their strategies for the top spot could not be more different.
Mercedes, which currently occupies the No.1 position, is focusing on ultra premium cars as it chases higher profits, although sales have hurt recently. BMW, on the other hand, is snapping on Mercedes’s wheels with aggressive pricing.
Their divergent strategies are reflected in a key growth segment for both the carmakers where the battle’s heating up—the electric vehicle market, where BMW’s least expensive vehicle costs about ₹50 lakh and Mercedes’s about ₹70 lakh.
هذه القصة من طبعة October 14, 2025 من Mint New Delhi.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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