Apple investors eye AI revamp to power next leg of gains

Artificial intelligence advances could help drive Apple's next phase of growth

- Bloomberg

Apple Inc. investors have spent nearly two years clamouring for the iPhone maker to make a big splash with artificial intelligence (AI).

Their wait may finally be coming to an end next week at the company’s annual Worldwide Developers Conference (WWDC).

The event, scheduled to begin late on Monday at Apple’s headquarters, is expected to showcase a highly-anticipated update to its Siri digital assistant, along with other AI features. That could act as a major catalyst for the stock, which has quietly become the second-best performing Magnificent Seven firm this year despite the market’s increased fixation on all things AI.

It would serve as a moment of redemption for the Cupertino, California based firm, which first previewed its AI features in 2024—but subsequently, experienced a number of high-profile delays. Investors and analysts are looking for reassurance that it's finally on track to be released and can help drive future sales of its flagship line of phones.