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Amazon Music finds voice in podcasts
August 04, 2025
|Mint New Delhi
Audio streaming business continues to struggle in India, as most platforms offer similar music catalogues, lacking in novelty or innovation and failing to drive subscriptions.
Amid a sea of soundalike tracks, Amazon Music is striking a new chord to soar above the noise. It is following a three-pronged approach to stay more relevant than the others. It is offering a completely ad-free experience that doesn't charge customers separately and is part of the Amazon Prime bundle along with video and shopping, a top company official said.
It is also producing a range of exclusive podcasts and video content with artistes in addition to songs. And finally, it aims to gain from the Amazon consumer tech ecosystem, including Fire TVs and Alexa devices that can help improve the listening experience.
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