Time to repeat that dress

Instead of applauding celebrities for repeating outfits, we should ask why they don't do it more often

- Sujata Assomull

Earlier this month, Alia Bhatt won a National Film Award for her perKathiawadi. Her appearance at the ceremony at Delhi's Vigyan Bhawan went viral for the elegant ivory hand-embroidered Sabyasachi sari she wore, her wedding outfit, which she had chosen to repeat. Her fashion choice garnered more attention than her award.

In a parallel fashion moment, Deepika Padukone was spotted in a black backless bodysuit by Helmut Lang at dinner with friends. Her appearance caused a buzz. Why? She had worn it earlier.

Why do we applaud celebrities for repeating their outfits? Why aren't they doing it more often, especially with investment pieces like wedding-wear? Celebrities are trendsetters and wield considerable influence through their choices. When we are all striving to be more conscious of our consumption, celebrities should set an example. Figures like Kate Middleton, Cate Blanchett and Kate Moss recognise this and repeat outfits regularly.