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Small OTT apps in a fix over Play Store policy
August 22, 2023
|Mint Mumbai
Regional and niche streaming platforms face risks from policy change
The Indian Digital Media Industry Foundation (IDMIF), representing platforms such as Disney+ Hotstar, Zee5, and Voot, has moved the Competition Commission of India (CCI) against Google’s App Store billing policy, in the process also highlighting the substantial risks for smaller and niche regional platforms, which lack the financial clout or the wherewithal to combat the system.
Regional homegrown service providers said their customer base not only includes Android users but also individuals who are not as tech savvy, and are concerned about the potential involvement in scams if in-app purchases were stopped.
Under the previous Google Billing and Payments System, streaming platforms were required to pay fees of 15-30%. However, with the implementation of the new user choice billing system, these fees have been reduced to 11-26%.
Disney+ Hotstar, ZEE5 and Voot that are represented by IDMIF did not respond to queries.
هذه القصة من طبعة August 22, 2023 من Mint Mumbai.
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