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PepsiCo is on a mission to revamp Lay’s barbecue chips

October 10, 2025

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Mint Mumbai

PepsiCo Inc. isrevamping its flagship potato chip brand with the aim of satisfying both consumers and the US government.

The snack and beverage company is moving to only natural colours and flavours for the brand. This entails reformulating six different barbecue varieties, including honey, lightly salted and kettle-cooked mesquite versions, among others.

“Barbecue’s one of the most beloved flavours we have,”

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