LeadSquared bets on BFSI revenue

LeadSquared, the WestBridge Capital-backed software-as-a-Service (SaaS) unicorn, is focusing on the banking, financial services and insurance (BFSI) vertical, expecting it to contribute 50% of the startup's revenue in the next 24 months, pulling ahead of its two other key streams—edtech and healthcare.

- Rwit Ghosh

"BFSI can contribute 40-50%. Education as a vertical will keep growing, but its share as part of the revenue may come down to about 20% or so," LeadSquared co-founder and COO Prashant Singh told Mint in an interview.

LeadSquared automates sales and marketing to make selling to customers easier for teams within enterprises. The company said it has so far raised $188 million across 10 funding rounds.

The company entered the unicorn club—startups valued at over $1 billion—in 2022, when it received $153 million in a Series C round led by WestBridge Capital. The startup's marquee investors include mid-market private equity firm Gaja Capital and Stakeboat Capital.