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ITC Foods, AIPA ink 5-year deal to popularize pickleball in India
November 12, 2024
|Mint Mumbai
In India, the sport has seen 275% growth in active players in 3 years, and is projected to cross 1 million mark by 2028
ITC Foods has entered into a five-year partnership with All India Pickleball Association (AIPA) to promote pickleball in India. According to the deal, the company's popular snacking brand Bingo! will be featured across the front of the Indian team's jersey.
The collaboration kicks off with World Pickleball Championship (WPC), marking the first time India is hosting the global tournament.
Through this partnership, Bingo! aims to fuel momentum for pickleball by organizing college tournaments across 23 states, introducing the sport to thousands of students, and nurturing the next generation of athletes.
هذه القصة من طبعة November 12, 2024 من Mint Mumbai.
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