Duolingo's GenAI video call in India soon

Duolingo hopes to boost monetization with this addition as users are more likely to pay for the feature

- Mansi Verma

US-based language learning company Duolingo is looking to roll out its newly launched generative artificial intelligence-backed video calling feature Video Call with Lily' in India this month to boost monetization in the country, said its chief business officer Bob Meese.

"The video calling feature is our big bet on AI, and we continue to update our AI features. We might be in the sweet spot for generative AI," Meese said in an interview with Mint. "We now have enough resources, with the money and talented people to invest in it, but we're still trying to move very, very quickly. We think moving quickly is really needed with these new technologies."

This comes at a time when the language learning industry is expecting some challenge from generative AI and its language and translation capabilities. Companies like Duolingo are attempting to launch features on top of the disruptive technology.